Google+ is becoming more important for businesses by the day. It's all very well having a well-maintained Facebook page and an active Twitter feed but if you don't have a Google+ brand page for your business, you're simply not optimising your search engine potential. A Google+ brand page is similar to a fan page on Facebook but the potential for its reach are even more exciting - It's well-known that Google has inflated the influence of its own social media product and so anything you post on Google+ will likely appear in a search result ahead of your other social efforts, even if you use it far less frequently. So, while it makes sense to obtain a Google+ page for your business, not everyone knows what to do with it once they have it. Here are some tips to help you get starting in making your Google+ page functional, attractive and an all-round cool place to hang out.
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