Hovering around $4 million a pop, Super Bowl ads remain one of the most costly forms of advertising. As fans gather around their televisions this Sunday, brands will strut their stuff in between plays in the hopes that their commercial will go viral. The most successful Super Bowl ads have the power to push a brand from obscurity into the public eye and boost the company's sales astronomically. Meanwhile, a disastrous Super Bowl ad not only means a multi-million-dollar loss, but a lingering period of embarassment and brand recovery. We handpicked the best and worst Super Bowl ads in history, and explore where they went right and wrong: Click here for the best & worst ads >> |
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